gregh@QualityPlusEngineering.com and 800.COMPETE^® or 800.266.7383
   Quality Plus Engineering (Q+E) - Portland, Oregon 97232 - USA
 

7P Work/Job
Model

Home
Blog_page.htm
7 P's
Brand U Paradigms
Brand U People
Brand U Principles
Brand U Practices
Brand U Products
Brand U Processes
Brand U Projects

Work-Career
Articles

Brand U Article
Work/Career Articles
Work/Career Tips/Tools
What People Are Saying

Work-Career
Diagnostics
Career Gap Analysis
Work/Career Diagnostics
Work/Life Questions
Working It Workshop

Brand U Background
New Work Model
Knowledge Frees Brand U
Brand U Metaphor
Brand U Global View
What's Your Brand U?
How To Design Brand U

Greg Hutchins's Brand
Designing_Hutchins's_Brand
Who is Greg Hutchins?


 

WHAT IS 'WORKING IT^®' SITE ALL ABOUT?
What’s going on when the economy is booming and total employment is stagnant?  It's called a jobless recovery.  It also means a structural shift in how work is done and how we will all make a living, put food on the table, and make a difference.  More often, it's called ‘just in time’ work.  This popular human resource management philosophy says treat employees like inventory – when times are good, hire project workers and when times are bad, downsize surgically. This philosophy promotes organizational flexibility, facilitates rapid change, and lowers costs but has high human and social costs and huge costs for us. 

NEW CAREER MODEL - THE BRAND U^®

The idea behind Brand U is borrowed from marketing and is pretty straightforward. Brands are a name, term, sign, symbol, designer, or a combination of these, which identify goods or services of one seller and differentiate them from competitors. Brands are also a symbol or design for goodness or quality. Brands can also be a visual specification of product integrity. Most customers don’t read the label or the list of ingredients to find what’s in a package. Customers frequently buy products based on the familiarity and trust conveyed by the brand name.

As the Brand U, you are a value-added good or service that someone buys. It may be a solution to a problem, a thing meeting a need, a profitable idea, or an effective method to do something. Once established, your Brand U and name recognition must be maintained. For example, if a product’s reputation is tarnished, the product is almost impossible to sell. Customer loyalty, maintained through trust in the Brand U product, is critical for repeat business. If a customer is satisfied with your Brand U product or service, the customer will be a repeat buyer.  Bottom Line: You are the Brand U. 

PARADIGMS - PEOPLE - PRINCIPLES - PRACTICES - PRODUCTS - PROCESSES - PROJECTS^®
Working It offers a structure for understanding and a framework for adapting to these core business and work concerns. Working It is not the total Brand U answer. Hopefully, it offers ah-has of what’s occurring around us whether we work for someone or for ourselves.

One of the powerful analytical tools in management theory is the systems approach that explains complex relationships in simple terms. Working It presents a systems approach to work. Elements of a system can be parts of a machine, actors in a play, or people at work. Our 7P Brand U system of work consists of Paradigms, People, Principles, Practices, Products, Processes, and Projects.^®

Why did I use the 7Ps? It’s lucky seven. Yes, I know that’s a shallow answer. It’s alliterative. It’s mnemonic. It sounds good. It also explains many work changes and how our Brand U careers develop.

Contact us at:
gregh@europa.com or 503.233.1012

Read Work-Career-Job Articles
 

© QPE, 2004, gregh@europa.com.  Working It, the Brand U, and Paradigms- People-Principles-Practices-Products-Processes-Projects are service marks of Quality Plus Engineering. 7P's is a trademark of QPE.
Legal Statement.