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7P Work/Job
Work-Career |
WHAT IS 'WORKING IT®' SITE ALL ABOUT? NEW CAREER MODEL - THE BRAND U®The idea behind Brand U is borrowed from marketing and is pretty straightforward. Brands are a name, term, sign, symbol, designer, or a combination of these, which identify goods or services of one seller and differentiate them from competitors. Brands are also a symbol or design for goodness or quality. Brands can also be a visual specification of product integrity. Most customers don’t read the label or the list of ingredients to find what’s in a package. Customers frequently buy products based on the familiarity and trust conveyed by the brand name. As the Brand U, you are a value-added good or service that someone buys. It may be a solution to a problem, a thing meeting a need, a profitable idea, or an effective method to do something. Once established, your Brand U and name recognition must be maintained. For example, if a product’s reputation is tarnished, the product is almost impossible to sell. Customer loyalty, maintained through trust in the Brand U product, is critical for repeat business. If a customer is satisfied with your Brand U product or service, the customer will be a repeat buyer. Bottom Line: You are the Brand U.
PARADIGMS - PEOPLE - PRINCIPLES -
PRACTICES - PRODUCTS - PROCESSES - PROJECTS® One of the powerful analytical tools in management theory is the systems approach that explains complex relationships in simple terms. Working It presents a systems approach to work. Elements of a system can be parts of a machine, actors in a play, or people at work. Our 7P Brand U system of work consists of Paradigms, People, Principles, Practices, Products, Processes, and Projects.® Why did I use the 7Ps? It’s lucky seven.
Yes, I know that’s a shallow answer. It’s alliterative. It’s mnemonic. It sounds
good. It also explains many work changes and how our Brand U careers
develop. Contact us at: |
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© QPE, 2004, gregh@europa.com. Working It, the Brand U,
and Paradigms- People-Principles-Practices-Products-Processes-Projects are
service marks of Quality Plus Engineering. 7P's is a trademark of QPE. |